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Pin

Helping golfers keep score, track performance, and measure progression.


RESPONSIBILITIES
Research and competitive analysis, UX/UI design, prototyping, and user testing.
TIMELINE
12 months (Dec 2016–Dec 2017)
CONTEXT
In 2016, Josephmark partnered with Australian golfing legend and former world No. 1 Adam Scott and his management team to explore the future of the game at the intersection of technology. Pin is both the culmination and first digital product of that partnership.

After an extensive benchmarking, research, user testing and prototyping phase, we endeavoured to completely reinvent the experience of scoring a round of golf and tracking statistics over time.



CORE TEAM  
  • Jai Mitchell – Product lead/design, strategy
  • David Whipps – Product design
  • Michael Henderson – iOS development
  • Sam McHardy – Back-end development


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