Good Moves

Showcasing the crème de la crème of motion design

  • Product design
  • Delivery documentation
  • QA
  • Content curation
  • iOS Engineer

Apple TV and native mobile application (iOS)

1 month
Lauched in 2016 by legendary motion design studio Breeder, Good Moves is a chart of the very best motion design on the web. Since its inception, the platform has organically established a loyal, highly engaged fan-base through quality content and a strong social media prescence, and has now become a daily reference tool for some of the best motion designers in the industry.

Originally envisioned as a web platform, Breeder wanted to create new channels through which fans could explore and experience GM’s growing catalogue of content. With the cinematic nature of motion design lending itself perfectly to big screen formats, I worked closely with an iOS Engineer to design a native applicaiton for the Apple TV. This was quickly followed by a companion mobile application that leverages push notifications to instantly alert fans when the day’s Good Move is available.

With both applications released, I returned to explore what an improved experience could look like on mobile, including additional functionality like enhanced search, new ways to explore and discover content, and the ability to save. Due to limited resources and the need to shift focus on other projects, this version was never realised.

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Final visual design of the Good Moves TV application

Key views of the redesigned Good Moves mobile application (unreleased)