Linktree: Podcast Link

Empowering podcast creators to grow their audience

RESPONSIBILITIES
  • Product design
  • Prototyping
  • Delivery documentation
  • QA
TEAM
  • Product Manager
  • Technical Lead
  • Front-end Engineer
PLATFORM
Responsive web application

TIMELINE
2 months

More than just links

Linktree is the go-to link in bio solution, trusted by over 50 million users including the world’s biggest brands, influencers and celebrities. It simplifies the way people showcase their digital presence by enabling them to share everything they create, curate, and sell through a simple, customisable landing page.

The atomic unit of Linktree is the “link” — a versatile tool that goes beyond a standard URL. Links can direct visitors to other web pages or deliver immersive experiences with embedded videos, audio, and more, making every Linktree a dynamic hub of digital content.

The tyranny of choice

Podcast creators often host their shows on multiple streaming platforms to reach new audiences. But in the context of their Linktree, this came at a cost. Creating separate links for each platform was time-consuming and led to a visually cluttered layout, pushing other important content further down the page where it was less visible and engaging.

For visitors, the experience was equally frustrating. They had to sift through a long list of visually indistinguishable links to find their preferred streaming platform, with no context about the podcast’s content, creation date, or episode count — severly compormising discovery and engagement.
 At a glance, it was extremely difficult to differentiate between podcast streaming services

One link to rule them all

I led the design of a new Podcast Link that transforms how creators share their shows, consolidating all streaming platforms into a single, interactive surface. This innovation made life easier for creators and delivered a seamless experience for visitors.

Using a unique content matching service (powered by SongLink/Odezli, acquired by Linktree in 2021), creators now only need to provide one URL, and Linktree will automatically detect every available streaming platform. Podcast imagery and descriptions are automatically populated, and visitors can even preview recent episodes, making the discovery process both engaging and effortless.
Et voila! Streaming services are automatically detected from a single URL

For a visitor, the new Podcast Link becomes a “one stop shop”


Streamlined browsing and rich embeded previews futher improve the visitor experience

Mike drop

After a successful launch and go-to-market campaign, Podcast Link quickly gained traction in Linktree’s App Marketplace. After only a few months, there were 248,585 active links across 180,646 Linktree accounts. With a 61% adoption rate, the feature has become a favorite among creators, and has simplified the experience of sharing and discovering podcasts on Linktree.

Want the full case study?

Feel free to email me at hello@hamishsnow.co and I’ll be in contact.