Audeara

Branding the perfect listening exerience

RESPONSIBILITIES
Brand conceptualisation and design
TIMELINE
2 months (Jan–Feb 2017)
OVERVIEW
Developed by a team of audiologists and doctors, Audeara headphones actively test and monitor your hearing while in use – assisting in the prevention of hearing loss and producing a sound that’s tailored specifically to your hearing profile. Inspired by this notion, we designed a brand identity that references the ‘fingerprint’ of the ear and the fluidity of sound waves and sonic reverberations.

With the identity complete, we helped Audeara design, launch and manage a hugely successful crowdfunding campaign that raised the funds needed to bring their vision to life: $100K in 15 hours and half a million in 45 days, to be exact.

View the Kickstarter

CORE TEAM
Alex Naghavi: Creative Director
Ryan McShane: Motion Designer
Grace McCarter: Copywriter
Jordan KadellKickstarter/Social Media Campaign Manager